# AI Effect > AI Effect (www.aieffect.art) is an AI video and image generation platform. Turn photos into viral video and image effects with one-tap templates, or generate videos and images from text and reference images — no editing or filming skills needed. AI Effect offers three core capabilities: AI image generation, AI video generation, and ready-made effect templates. Users pick a model or effect, enter a prompt or upload a photo, spend credits, and the AI generates a downloadable video or image. ## Create - [AI Effects](https://www.aieffect.art/ai-effects): Pick an effect template, upload a photo, and let AI generate a video or image in seconds. - [AI Video Generator](https://www.aieffect.art/ai-video-generator): Turn text or reference images into videos with multiple AI models (PixVerse, Kling, Veo, Seedance and more). - [AI Image Generator](https://www.aieffect.art/ai-image-generator): Generate or edit images from text prompts and reference images. - [Video Effects](https://www.aieffect.art/video-effects): Browse and apply AI video effect templates. - [Image Effects](https://www.aieffect.art/image-effects): Browse and apply AI image effect templates. - [Video Upscaler](https://www.aieffect.art/video-upscaler): Increase the resolution and clarity of a video. ## Explore and learn - [Effect Center](https://www.aieffect.art/effect-center): Browse all available effect templates by category. - [Explore](https://www.aieffect.art/explore): Community creations made on the platform. - [Blog](https://www.aieffect.art/blog): Tutorials, guides, and AI creation tips. - [Pricing](https://www.aieffect.art/pricing): Credit packs and subscription plans. ## Notes - Available in 9 languages: English, 简体中文, 繁體中文, 日本語, 한국어, Français, Deutsch, Español, Português. - Typical workflow: sign up, choose a model or effect, enter a prompt or upload a photo, generate, then download or share the result.